5 Ways Social Media Can Benefit Your Business

Social media is ubiquitous in our world today and you see other businesses using it but not sure if utilizing social media would be right for your business.  Here are five ways that social media can benefit your business. 

Build Your Brand Awareness

Social media provides a way for your customers and potential customers to get to know your company.  This is a way to humanize your brand and let your company’s personality come through. By providing valuable content you are building your brand authority as well as familiarizing your audience with your brand which will lead to more conversions from prospect to customer.  

Build Rapport with Your Audience

Social media gives you an opportunity to interact with clients and prospects.  It personalizes your relationship with your audience. It provides you with the opportunity to connect with your customers providing support and creating loyalty.   Utilizing social media also helps you to understand how your customers are living and what needs your company can fill.  

Attract New Business

Not only can you develop your relationship with your current customers but social media allows you to attract new customers as well. 90% of people are on at least one social media platform and they are checking their social media at least 3 times per day.  Prospects are on social media so shouldn’t you be there as well? Word of mouth marketing and social media recommendations are crucial when attracting new customers. Increasingly prospects are looking for recommendations on social media.  

Increase Web Traffic

Having a presence on social media platforms will also bring more traffic to your website.  As traffic to your website increases, your placement in web searches will also improve. Activity on social media is often a factor search engines use in gauging their rankings.  Additionally, your social media posting will often appear near the top of a search when prospects are searching for your company.  

Social Media Marketing is Cost Effective

Marketing via social media allows companies to make the most of slim budgets.  The majority of costs come from time spent creating content and interacting with client and prospect.  Running ads on social media platforms such as Facebook are significantly cheaper than ads in traditional spaces and allow you to target your ideal audience. 

Know that it is important for your company to have a social media presence but not sure where to start?  Let Mercova Media help! Contact us today for a free consultation.